Juliana yet again is the star of the Episode for today! She just started going potty more regularly after being really resistant for at least 6 months. How’d we do it? Chocolate and marshmallows basically! The point of today’s Episode is to evaluate the quality and/or quantity of your reinforcers. This is critical for the dad that’s trying to teach their toddler how to share toys or the executive that’s trying to motivate staff to meet certain benchmarks. Quality and quantity are factors to consider when using reinforcement effectively!

Keepin' It 100 is a practical web series by Cultivate Behavioral Health & Education designed to help parents and practitioners learn and apply the principles of Applied Behavior Analysis (ABA). Keepin' It 100 is designed to be a series of 100 videos, each roughly 100 seconds in length over 100 days.

Keepin' It 100: Episode 14

Remember that commercial and catchy tune, “What would you do for a Klondike Bar?” Well, that’s the question we’ll answer for today. What would you do for a Klondike Bar? Depends on the individual right? We just learned yesterday that reinforcement is specific to the individual. We learn today that we need to also evaluate the quality and quantity of reinforcers that we’re using. This makes sense on the most basic level right? None of us would go to work for a week and be okay with our manager giving us a Klondike Bar as reinforcement for our work behavior. That would be unacceptable. We would however be willing to engage in certain behaviors for a Klondike Bar. We’d be willing to get up and go to the freezer. We might even be willing to engage in behavior that involves us driving to HEB, Target, or another grocery store to get a Klondike Bar. But that might be the extent of our motivation to get a Klondike Bar.

This concept affects many different parts of our lives. Take the workplace. Certain employees resign and other employees are retained for factors related to the quantity of their reinforcement (money/paycheck) and the quality of their reinforcement (praise, job satisfaction, etc.) in their work settings. My kiddos, especially Andrew and Timothy, are constantly evaluating what certain things are worth in terms of their effort. Many times, they write certain things off because it’s not worth the effort for engaging in that behavior. A good ABA program is mindful of these factors. An effective BCBA understands how to motivate individuals because they’ve accounted for these variables. Quantity and quality are critical considerations when evaluating reinforcer effectiveness.

Contact us if you’d like more individualized support or have questions regarding the post! We serve clients throughout Central Texas, including Austin, Bee Cave, Buda, Cedar Park, College Station, Dripping Springs, Lakeway, Leander, and Spicewood. We also provide telemedicine services throughout the country.

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