I was at @OCVT today and this exact concept came up. Reinforcement is specific to the individual. Be sure to keep that in mind as you’re planning for your learners. And if your kiddo needs Vision Therapy, be sure to check out @OCVT. They’re a great group of professionals!

Keepin' It 100 is a practical web series by Cultivate Behavioral Health & Education designed to help parents and practitioners learn and apply the principles of Applied Behavior Analysis (ABA). Keepin' It 100 is designed to be a series of 100 videos, each roughly 100 seconds in length over 100 days.

Keepin' It 100: Episode 13

Reinforcement is very specific to the individual that is being reinforced. I’m motivated by different stimuli than you, and you’re motivated by different stimuli than others. The point is, every individual is different. For example, I love sneakers. I’d work really hard for the opportunity to earn a pair of Jordans or other hard to get sneakers. Not everyone shares my appreciation for sneakers, so that’s a specific reinforcer that would motivate me yet not others.

As you’re planning for your learners, never assume that what you’re using for reinforcement is motivating because it’s worked for other learners. What works for one may not work for another. As you’re evaluating the effects of using specific stimuli, you should notice whether or not a particular reinforcer is reinforcing. If it’s not changing behavior (remember, with reinforcement, behavior should increase), then it’s not a reinforcer.

Contact us if you’d like more individualized support or have questions regarding the post! We serve clients throughout Central Texas, including Austin, Bee Cave, Buda, Cedar Park, College Station, Dripping Springs, Lakeway, Leander, and Spicewood. We also provide telemedicine services throughout the country.